KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
Number of New Donors
Total count of first-time donors who gave in a period, measuring the organisation’s ability to grow its supporter base
Number of Outbound Activities
Total volume of outbound touchpoints (calls, emails, LinkedIn messages) made in a period
Occupancy Rate
Percentage of available lettable units or floor space generating rental income
Offer Acceptance Rate
Percentage of job offers extended that are accepted by candidates
OKR Average Completion Score
Average progress score across all active OKRs at mid or end of cycle
On-Budget Project Delivery Rate
Percentage of client projects delivered within the agreed budget
On-Time Delivery (OTD) Rate
Percentage of customer orders delivered on or before the agreed delivery date
On-Time Performance (OTP)
Percentage of shipments or journeys departing or arriving within the scheduled time window
On-Time Project Delivery Rate
Percentage of client projects delivered by the originally agreed deadline
Onboarding Satisfaction Score
Average satisfaction rating from new hires about their onboarding experience
Online Conversion Rate
Percentage of website sessions that result in a completed purchase or transaction
Open Litigation Cases
Number of active legal disputes or claims at period end
Open Requisitions Aging
Average number of days open requisitions have been unfilled, identifying hard-to-fill roles
Operating Cash Flow (OCF)
Net cash generated from the core business operations before investing or financing activities
Operating Profit Margin (EBIT Margin)
Operating profit as a percentage of revenue, after deducting operating expenses but before interest and tax
Operating Surplus / Deficit
Difference between total income and total expenditure in a period
Operational Loss Events
Number and value of operational risk incidents in a period
Opex vs. Budget
Actual operating expenditure as a percentage of the approved opex budget, by cost centre or in total
Opportunity-to-Close Rate
Percentage of created opportunities that ultimately close as won
Order Fill Rate
Percentage of customer orders filled completely from available stock without backorders
Order Intake
Total value of new customer orders received in a period, a leading indicator of future revenue
Organic Search Traffic
Number of website sessions driven by unpaid search engine results
OTA Commission Cost as % of Revenue
OTA commissions as a percentage of total room revenue
Output per FTE
Average volume of defined service outputs or transactions processed per full-time equivalent
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