KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
124 results
A/B Test Velocity
Number of A/B or multivariate tests run across campaigns, emails, and landing pages in a period, measuring marketing experimentation cadence
ABM Influenced Revenue
Total closed-won revenue from deals where the account received at least one ABM marketing touch
ABM Pipeline Contribution
Percentage of total sales pipeline value originating from ABM-targeted accounts
Ad Impressions
Total number of times an advertisement is displayed to a user
App Store Rating
Average user rating of the product on app marketplaces (App Store, Google Play, G2, Capterra)
Audience Match Rate
Percentage of uploaded customer or prospect contact lists that successfully match to addressable users on a paid media platform
Average Order Value (AOV)
Online – average value of each completed online transaction
Backlinks Acquired
Number of new external websites linking to the company domain in a period
Brand Awareness
Percentage of target audience that is aware of the brand, measured via survey
Brand Awareness Among Target Audience
Percentage of the defined target population aware of the organisation and its mission
Brand Sentiment Score
Net positive vs. negative mentions of the brand across media and social channels
Campaign Localisation Rate
Percentage of global marketing campaigns that have been adapted with localised content, language, and cultural relevance for each target market
Campaign Petition Signatures
Number of signatures gathered for a policy or advocacy campaign, indicating public support
Campaign Response Rate
Percentage of direct marketing contacts (mail, email, outbound) who respond positively to a financial product offer
Campaign ROI
Net revenue or pipeline generated from a specific campaign relative to the total cost of running that campaign
Campaign Time-to-Launch
Average number of days from campaign brief approval to campaign going live
Cart Abandonment Rate
Percentage of online shoppers who add items to their basket but do not complete the purchase
Cart Recovery Rate
Percentage of abandoned shopping carts successfully recovered through retargeting or cart abandonment email campaigns
Click-Through Rate (CTR)
Percentage of ad or email impressions that result in a click
Co-Marketing MQLs
Number of Marketing Qualified Leads generated through joint marketing campaigns run with channel or technology partners
Community Engagement Rate
Percentage of community members who post, comment or react in a given period
Community Members
Total size of the brand’s developer or user community (Slack, Discord, forum)
Competitive Battlecard Usage Rate
Percentage of sales reps actively using competitive battlecards in a period, measuring product marketing enablement effectiveness
Content Engagement Rate
Average level of interaction (likes, shares, comments, downloads) per published content piece
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