KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
A/B Test Velocity
Number of A/B or multivariate tests run across campaigns, emails, and landing pages in a period, measuring marketing experimentation cadence
Abandonment Rate
Percentage of customers who exit a contact queue before being connected to an agent
ABM Influenced Revenue
Total closed-won revenue from deals where the account received at least one ABM marketing touch
ABM Pipeline Contribution
Percentage of total sales pipeline value originating from ABM-targeted accounts
Absence Rate
Percentage of scheduled working days lost to all unplanned absences (sickness, personal, mental health)
Accident Frequency Rate (AFR)
Construction – number of reportable accidents per 100,000 hours worked on site
Account Penetration Rate
Percentage of contacts reached within a target account relative to the total buying group or addressable contacts
Accounts per AM
Average number of accounts managed per account manager, used to assess capacity and coverage
Ad Fill Rate
Percentage of available advertising inventory that is sold and filled with paying advertisers
Ad Impressions
Total number of times an advertisement is displayed to a user
Ad Revenue per User
Average advertising revenue generated per monthly active user on ad-supported tiers
Advice Conversion Rate
Percentage of financial advice consultations that result in a product sale or mandate
Agency Hire Rate
Percentage of hires sourced through external recruitment agencies, a cost driver to be managed
Agent Occupancy Rate
Percentage of an agent's logged-in time spent on customer interactions or related work
Annual Recurring Revenue (ARR)
Annualised value of recurring subscription revenue
API / Application Error Rate
Percentage of API calls or user actions that result in an error response
App Store Rating
Average user rating of the product on app marketplaces (App Store, Google Play, G2, Capterra)
Application-to-Interview Rate
Percentage of applications received that progress to a first interview
Application-to-Offer Rate
Percentage of applications received that result in a conditional or unconditional offer
Assets Under Management (AUM) Growth
Growth in total value of assets managed on behalf of clients
At-Risk Account Count
Number of accounts flagged as at risk of churn based on health score or engagement signals
Audience Match Rate
Percentage of uploaded customer or prospect contact lists that successfully match to addressable users on a paid media platform
Audit Findings Closure Rate
Percentage of internal audit findings closed within the agreed remediation timeframe
Average Claims Settlement Time
Average days from first notification of loss (FNOL) to claim settlement
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