KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
85 results
API / Application Error Rate
Percentage of API calls or user actions that result in an error response
Batch Release Rate
Percentage of manufactured product batches passing quality control and released without rejection
Beneficiaries Reached
Total number of individuals or communities directly served by the organisation’s programmes in a period
Beneficiary Satisfaction Score
Average satisfaction rating from beneficiaries regarding the quality and relevance of services received
Billing Accuracy Rate
Percentage of customer bills issued without errors requiring adjustment
Board Meeting Attendance Rate
Percentage of board members attending scheduled trustee meetings, indicating governance engagement
Brand Awareness
Percentage of target audience that is aware of the brand, measured via survey
Brand Awareness Among Target Audience
Percentage of the defined target population aware of the organisation and its mission
Brand Sentiment Score
Net positive vs. negative mentions of the brand across media and social channels
Campaign Petition Signatures
Number of signatures gathered for a policy or advocacy campaign, indicating public support
Candidate Net Promoter Score (cNPS)
Measure of candidate satisfaction with the recruitment process, regardless of outcome
Cargo Damage Rate
Percentage of shipments where cargo is damaged or lost in transit
Change Failure Rate
Percentage of production deployments causing a degradation or rollback (DORA metric)
Citizen Satisfaction Score
Average satisfaction rating from citizens using government services
Claims Repudiation Rate
Percentage of submitted claims declined or denied by the insurer
Cold Chain Compliance Rate
Percentage of temperature-sensitive produce maintained within required temperature range throughout storage and transport
Competitive Win Rate
Win rate specifically in deals where a named competitor was present in the evaluation
Content Completion Rate
Percentage of viewers who watch content to completion or a defined threshold
Course Completion Rate
Percentage of enrolled students who complete a specific course or module without withdrawing
Customer Effort Score (CES)
Customer rating of how easy it was to resolve their issue
Customer Health Score
Composite score measuring account engagement, product usage, support tickets, and sentiment
Customer Satisfaction Score (CSAT) from Marketing Touchpoints
Satisfaction rating collected immediately after a marketing interaction (event, webinar, campaign)
Data Hygiene Score
Composite measure of CRM data quality covering duplicates, stale records, and missing fields
Defect Rate
Construction – number of defects or snags identified per unit of work completed
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