Beneficiaries Reached
Total number of individuals or communities directly served by the organisation’s programmes in a period
What is Beneficiaries Reached?
Beneficiaries reached is the number of unique people who received services or support from a programme in a period. It shows the scale of a charity's work.
It is a core output measure for not-for-profit organisations, reported to funders and trustees.
How this KPI is measured
- Function
- Operations & Supply Chain
- Sub-function
- Impact Measurement
- Industry
- Not-for-Profit / Charity
- Type
- Lagging
- Impact
- Quality
- Unit
- #
- Measurement frequency
- Monthly / Quarterly / Annual
- Formula
- Count of unique beneficiaries receiving services or support in period
How to calculate it
Count the unique beneficiaries receiving services or support in the period.
For example, if a programme supported 4,200 different people across the year, the figure is 4,200.
Count each person once, even if they received several services, and record basic details to avoid duplication, with data protection in mind.
Where it is used
Reporting to funders
Show reach.
Planning services
Understand demand.
Comparing programmes
See scale.
How to improve it
Tips and common mistakes
- Counting people is not measuring change. Add outcome measures.
- Be consistent about direct and indirect beneficiaries.
- Keep data secure.
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