KPIOperations & Supply Chain

Beneficiary Satisfaction Score

Average satisfaction rating from beneficiaries regarding the quality and relevance of services received

What is Beneficiary Satisfaction Score?

Beneficiary satisfaction score is the average rating given by the people a charity serves, from surveys. It shows how they feel about the help they receive.

It gives the voice of beneficiaries a place in decision-making and helps improve services.

How this KPI is measured

Function
Operations & Supply Chain
Sub-function
Impact Measurement
Industry
Not-for-Profit / Charity
Type
Lagging
Impact
Quality
Unit
score (1–5 or 1–10)
Measurement frequency
Quarterly / Annual
Formula
Sum of satisfaction scores / Number of survey respondents

How to calculate it

Add up the satisfaction scores and divide by the number of respondents.

For example, if 250 beneficiaries rated a service out of 5 and the scores total 1,100, the score is 4.4.

Use simple, accessible surveys, and consider how to hear from people who are hard to reach, so that results are representative.

Where it is used

  • Improving services

    Learn what works.

  • Demonstrating quality to funders

    Show feedback.

  • Involving beneficiaries

    Give people a voice.

How to improve it

Tips and common mistakes

  • People may feel unable to be critical. Make feedback safe and anonymous.
  • Watch the response rate and who is missing.
  • Combine with outcome data.

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