Enrolment Rate
Percentage of applicants who accept an offer and enrol in the institution or programme
What is Enrolment Rate?
Enrolment rate is the percentage of accepted offers that turn into enrolled students. It shows how many students who say yes actually arrive.
Students who accept but do not enrol create gaps in planning, so understanding the rate helps manage intake.
How this KPI is measured
- Function
- Operations & Supply Chain
- Sub-function
- Enrolment & Admissions
- Industry
- Education
- Type
- Lagging
- Impact
- Revenue
- Unit
- %
- Measurement frequency
- Annual
- Formula
- (Students enrolled / Offers accepted) × 100
How to calculate it
Divide students enrolled by offers accepted, and multiply by 100.
For example, if 3,000 offers were accepted and 2,700 students enrolled, the rate is 90%.
Look at the reasons students do not enrol, and split by course and student group.
Where it is used
Forecasting intake
Estimate actual numbers.
Reducing melt
Keep accepted students engaged.
Planning resources
Staff and space.
How to improve it
Tips and common mistakes
- Engagement between acceptance and start is important.
- Track by student group.
- Use with retention measures.
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