Data Hygiene Score
Composite measure of CRM data quality covering duplicates, stale records, and missing fields
What is Data Hygiene Score?
Data hygiene score is a weighted score from 0 to 100 that combines the duplicate rate, the stale record rate and field completeness. It shows the overall health of sales data.
Clean data makes selling, forecasting and reporting more reliable.
How this KPI is measured
- Function
- Sales
- Sub-function
- Revenue Operations
- Industry
- All Industries
- Type
- Leading
- Impact
- Quality
- Unit
- score (0–100)
- Measurement frequency
- Monthly
- Formula
- Weighted score of (duplicate rate + stale record rate + field completeness rate)
How to calculate it
Combine the duplicate rate, the stale record rate and the field completeness rate into a weighted score.
For example, if the measures are scored 90, 80 and 85 with weights of 30%, 30% and 40%, the score is (0.3 x 90) + (0.3 x 80) + (0.4 x 85) = 85.
Choose weights that reflect your priorities, document them and keep them the same over time.
Where it is used
Monitoring data health
Track one score.
Prioritising clean-up
See which component is weakest.
Reporting to leadership
Show progress.
How to improve it
Tips and common mistakes
- Keep the calculation stable.
- A single score can hide problems. Look at components.
- Assign ownership.
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