Campaign Petition Signatures
Number of signatures gathered for a policy or advocacy campaign, indicating public support
What is Campaign Petition Signatures?
Campaign petition signatures is the number of verified signatures gathered for a petition during a campaign. It is a direct measure of public support for a cause.
For advocacy organisations, signatures show how many people are willing to publicly back a demand, and the list often becomes a valuable base of supporters to engage later.
How this KPI is measured
- Function
- Marketing
- Sub-function
- Advocacy & Campaigning
- Industry
- Not-for-Profit / Charity
- Type
- Leading
- Impact
- Quality
- Unit
- #
- Measurement frequency
- Per campaign
- Formula
- Count of verified signatures gathered in campaign period
How to calculate it
Count the verified signatures collected during the campaign period.
For example, if a campaign ran for six weeks and 12,500 people signed after duplicates and invalid entries were removed, the figure is 12,500.
Verify signatures to remove duplicates and fake entries, and record where each signature came from so you can see which channels are most effective.
Where it is used
Demonstrating public support
Show decision makers and the media the scale of backing for the cause.
Building a supporter base
Grow the list of people to invite into further campaigns and donations.
Comparing channels
See which channels, partners and messages gather the most signatures.
How to improve it
Tips and common mistakes
- Quality matters as well as numbers. Verified, local signatures often carry more weight.
- Handle supporter data lawfully and be clear about how it will be used.
- Follow up with signers, or the momentum is lost.
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