Policy Influence Milestones Achieved
Number of defined policy or legislative outcomes influenced or achieved through advocacy activity
What is Policy Influence Milestones Achieved?
Policy influence milestones achieved is the number of planned advocacy milestones an organisation has reached against its annual plan. Milestones might include meetings secured, commitments made or changes adopted.
Because policy change is slow and rarely down to one organisation, milestones give a practical way to show progress on the way to a longer-term goal.
How this KPI is measured
- Function
- Marketing
- Sub-function
- Advocacy & Campaigning
- Industry
- Not-for-Profit / Charity
- Type
- Lagging
- Impact
- Quality
- Unit
- #
- Measurement frequency
- Annual
- Formula
- Count of policy milestones achieved against annual advocacy plan
How to calculate it
Count the milestones from the advocacy plan that have been achieved in the period.
For example, if the plan set 10 milestones for the year and 6 have been achieved by the end of the third quarter, the figure is 6, which is 60% of the plan.
Define each milestone in advance, with clear evidence of what counts as achieved, so the count is credible and cannot be inflated.
Where it is used
Tracking advocacy progress
Show steady movement towards a goal that may take years.
Reporting to funders and trustees
Give clear evidence of influence beyond activity counts.
Learning what works
Review which approaches led to milestones being reached.
How to improve it
Tips and common mistakes
- Do not claim sole credit for change that many groups contributed to.
- Be ready to adapt milestones as the political situation shifts.
- Pair milestones with a short narrative, as numbers alone rarely explain influence.
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