KPI Library

Industry-specific Key Performance Indicators (KPIs) to apply in your metrics

14 results

Annual Recurring Revenue (ARR)

Annualised value of recurring subscription revenue

Average user rating of the product on app marketplaces (App Store, Google Play, G2, Capterra)

Percentage of job offers extended to software engineers and technical candidates that are accepted

Expansion MRR from existing customers as a percentage of total MRR, measuring the contribution of upsell and cross-sell to growth

Percentage of customers using a specific product feature, used to measure rollout success

Percentage of free trial or freemium users who convert to a paid subscription

Percentage of technical employees participating in internal innovation events or hackathons, measuring development culture

Predictable recurring revenue generated each month from active subscriptions

Month-over-month percentage increase in Monthly Recurring Revenue

Percentage of licensed users actively using the product, indicating engagement and churn risk

Percentage of free or trial sign-ups that complete a key activation milestone within the product

Percentage of users identified as product-qualified (based on usage signals) who convert to a paid customer

Voluntary turnover rate specifically among software engineers, data scientists, and product managers

Percentage of free trial sign-ups who also book a sales demo (product-led + sales-assisted motion)

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