KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
Average Daily Rate (ADR)
Average revenue earned per occupied room per night
Average Deal Size
Average monetary value of closed deals
Average Discount Depth
Average percentage discount applied across all closed deals relative to list price
Average Employee Tenure
Mean length of service across all employees, indicating workforce stability
Average Gift Size
Mean monetary value of donations received in a period
Average Handle Time (AHT)
Average total time to handle one customer interaction including talk, hold, and after-call work
Average Length of Stay (ALOS)
Average days patients remain admitted in hospital per episode of care
Average Order Value (AOV)
Online – average value of each completed online transaction
Average Project Value
Average revenue per consulting or service engagement won
Average Revenue per User (ARPU)
Average monthly subscription revenue per subscriber
Average Selling Price (ASP)
Average price at which an AE closes deals, before discounting
Average Selling Price (ASP) Trend
Month-over-month or quarter-over-quarter movement in the average selling price of closed deals
Average Speed to Answer (ASA)
Average time a customer waits in queue before being connected to an agent
Average View Duration
Average time viewers spend watching a piece of content before exiting
Backlinks Acquired
Number of new external websites linking to the company domain in a period
Bad Debt as % of Revenue
Value of receivables written off as irrecoverable as a percentage of total revenue
Basket Size (Average Transaction Value)
Average value of each customer transaction at point of sale
Batch Release Rate
Percentage of manufactured product batches passing quality control and released without rejection
Bed Occupancy Rate
Percentage of available hospital beds occupied on average in a period
Beneficiaries Reached
Total number of individuals or communities directly served by the organisation’s programmes in a period
Beneficiary Satisfaction Score
Average satisfaction rating from beneficiaries regarding the quality and relevance of services received
Benefits Realisation Rate
Percentage of planned benefits from strategic investments realised by defined milestones
Benefits Utilisation Rate
Percentage of employees actively using available benefits (health insurance, pension, flexible working), indicating perceived value
Billable Utilisation Rate
Percentage of consultant time billed to clients versus total available working time
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