KPIFinance

Bad Debt as % of Revenue

Value of receivables written off as irrecoverable as a percentage of total revenue

What is Bad Debt as % of Revenue?

Bad debt as a percentage of revenue is the share of revenue written off because customers never pay. It shows how much of sales turns into losses.

It reflects the quality of credit decisions and collections, and directly reduces profit.

How this KPI is measured

Function
Finance
Sub-function
Accounts Receivable
Industry
All Industries
Type
Lagging
Impact
Risk
Unit
%
Measurement frequency
Monthly / Quarterly
Formula
(Bad debt written off / Total revenue) × 100

How to calculate it

Divide bad debt written off by total revenue, and multiply by 100.

For example, if 150,000 was written off on revenue of 20,000,000, bad debt is 0.75%.

Measure over a full period, and read alongside ageing of receivables, since rising overdue balances often precede write-offs.

Where it is used

  • Judging credit control

    See the cost of unpaid invoices.

  • Setting credit policy

    Balance sales and risk.

  • Provisioning

    Plan for likely losses.

How to improve it

Tips and common mistakes

  • A very low figure can mean credit policy is too tight and sales are being lost.
  • Watch ageing as an early warning.
  • Follow accounting rules on provisions.

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