KPIFinance

Days Sales Outstanding (DSO)

Average number of days to collect payment after a sale, measuring debtor management efficiency

What is Days Sales Outstanding (DSO)?

Days sales outstanding is the average number of days it takes to collect payment after a sale on credit. It shows how quickly customers pay.

Slow collection ties up cash and raises the risk of bad debt, so DSO is a core measure of credit and collections performance.

How this KPI is measured

Function
Finance
Sub-function
Cash Flow Management
Industry
All Industries
Type
Lagging
Impact
Financial control
Unit
days
Measurement frequency
Monthly / Quarterly
Formula
(Accounts receivable / Total credit sales) × Number of days in period

How to calculate it

Divide accounts receivable by total credit sales, and multiply by the number of days in the period.

For example, if receivables are 4,000,000 and annual credit sales are 32,000,000, DSO is (4,000,000 / 32,000,000) x 365 = about 46 days.

Compare with payment terms. If terms are 30 days and DSO is 46, customers are paying late on average.

Where it is used

  • Managing cash flow

    Speed up collection.

  • Judging credit control

    See how well collections work.

  • Forecasting cash

    Estimate receipts.

How to improve it

Tips and common mistakes

  • Seasonal sales swings can distort DSO. Also use collections effectiveness.
  • Compare with your own terms.
  • Track by customer segment.

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