KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
20 results
Average Gift Size
Mean monetary value of donations received in a period
Cost of Fundraising Ratio
Fundraising expenditure as a percentage of total fundraising income, indicating cost efficiency
Cost per New Donor
Average cost incurred to acquire one new donor through fundraising campaigns
Donor Lapse Rate
Percentage of previously active donors who did not give in the current period
Donor Lifetime Value (DLV)
Estimated total giving from a donor over their entire relationship with the organisation
Donor Retention Rate
Percentage of donors from the previous period who give again in the current period
Donor Upgrade Rate
Percentage of existing donors who increased their gift size compared to their previous donation
Fundraising Return on Investment (ROI)
Revenue raised for every dollar spent on fundraising activity
Gift Aid Reclaimed
Total value of tax relief (Gift Aid or equivalent) successfully reclaimed on eligible donations
Grant Application Success Rate
Percentage of grant applications submitted that are awarded funding
Grant Expenditure Rate
Percentage of awarded grant funds spent within the eligible grant period
Grant Income Diversification
Number of distinct funders contributing grant income, indicating reduced dependency risk
Grant Reporting Compliance Rate
Percentage of active grants for which required funder reports are submitted on time and accepted
Legacy Pipeline Value
Estimated future value of bequests notified to the organisation but not yet received
Major Donor Conversion Rate
Percentage of mid-level donors identified as prospects who are successfully cultivated into major donors
New Legacy Notifications
Number of supporters who have notified the organisation of a planned bequest in their will during a period
Number of New Donors
Total count of first-time donors who gave in a period, measuring the organisation’s ability to grow its supporter base
Recurring Giving Rate
Percentage of total donors who give via a regular, automated donation (direct debit, standing order)
Total Fundraising Income
Total revenue raised from all fundraising activities (individual giving, events, corporate, grants) in a period
Total Grant Income
Total value of grants and statutory funding received in a period
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