Gift Aid Reclaimed
Total value of tax relief (Gift Aid or equivalent) successfully reclaimed on eligible donations
What is Gift Aid Reclaimed?
Gift Aid reclaimed is the tax relief a UK charity recovers on eligible donations in a period. It adds a valuable extra amount to each qualifying gift at no cost to the donor.
Claiming it in full is one of the simplest ways to raise more from existing donations, so it is a key income measure for UK charities.
How this KPI is measured
- Function
- Fundraising & Income
- Sub-function
- Campaign Performance
- Industry
- Not-for-Profit / Charity
- Type
- Lagging
- Impact
- Revenue
- Unit
- $
- Measurement frequency
- Quarterly / Annual
- Formula
- Sum of tax relief reclaimed on eligible donations in period
How to calculate it
Add up the tax relief reclaimed on eligible donations in the period.
For example, if a charity reclaimed 180,000 on qualifying gifts during the year, the figure is 180,000.
Ensure valid declarations are held for each donor, and compare the amount reclaimed with the amount that could have been claimed to find missed relief.
Where it is used
Maximising income
Claim all relief due.
Spotting missed claims
Compare eligible with claimed.
Forecasting income
Estimate expected relief.
How to improve it
Tips and common mistakes
- Follow the rules of the tax authority precisely.
- Claim within the time limits.
- Make declarations easy for donors.
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