Total Fundraising Income
Total revenue raised from all fundraising activities (individual giving, events, corporate, grants) in a period
What is Total Fundraising Income?
Total fundraising income is the sum of all donation and fundraising income raised in a period. It shows the overall scale of a charity's voluntary income.
It is the headline measure of fundraising performance and the base for most other fundraising measures.
How this KPI is measured
- Function
- Fundraising & Income
- Sub-function
- Campaign Performance
- Industry
- Not-for-Profit / Charity
- Type
- Lagging
- Impact
- Revenue
- Unit
- $
- Measurement frequency
- Monthly / Quarterly / Annual
- Formula
- Sum of all donation and fundraising income in period
How to calculate it
Add up all donation and fundraising income received in the period.
For example, if a charity received 1,400,000 from individual giving, events, corporate support and other fundraising during the year, the total is 1,400,000.
Report by source, and follow accounting rules on when income is recognised, so that figures match the accounts.
Where it is used
Tracking performance
Compare with target and last year.
Planning budgets
Set spending based on income.
Understanding income mix
See where income comes from.
How to improve it
Tips and common mistakes
- Track by source, not just in total.
- Recognise income according to accounting rules.
- Compare over several years.
More Fundraising & Income kpi library
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