KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
11 results
Average Daily Rate (ADR)
Average revenue earned per occupied room per night
Direct Booking Rate
Percentage of reservations made directly vs. through third-party OTAs
F&B Revenue per Cover
Average food and beverage revenue per dining guest
Food Cost Percentage
Cost of food sold as a percentage of F&B revenue, measuring kitchen cost efficiency
Gross Operating Profit per Available Room (GOPPAR)
Gross operating profit divided by total available rooms
Guest Satisfaction Score (GSS)
Average post-stay guest rating measuring overall satisfaction with the hotel experience
Hotel Occupancy Rate
Percentage of available hotel rooms occupied on average in a period
OTA Commission Cost as % of Revenue
OTA commissions as a percentage of total room revenue
Repeat Guest Rate
Percentage of hotel guests who have stayed at the property or brand at least once before
Revenue per Available Room (RevPAR)
Total room revenue divided by total available rooms; the primary hotel revenue performance metric
Total Revenue per Available Room (TRevPAR)
Total hotel revenue (rooms, F&B, spa, events) per available room
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