Average Project Value
Average revenue per consulting or service engagement won
What is Average Project Value?
Average project value is the average revenue from each project won. It shows the typical size of the work a project-based business wins.
For agencies, consultancies and contractors, it helps plan capacity, pricing and targets.
How this KPI is measured
- Function
- Sales
- Sub-function
- Revenue Management
- Industry
- All Industries
- Type
- Lagging
- Impact
- Revenue
- Unit
- $
- Measurement frequency
- Monthly / Quarterly
- Formula
- Total project revenue won / Number of projects won
How to calculate it
Divide total project revenue won by the number of projects won.
For example, if a firm won 25 projects worth a total of 1,250,000, the average is 50,000.
Split by service type and client, and consider median value as well, since a few large projects can distort the average.
Where it is used
Planning capacity
Estimate work from projects won.
Pricing
Check that pricing matches effort.
Targeting clients
Focus on higher-value work.
How to improve it
Tips and common mistakes
- Watch profitability as well as value.
- Separate one-off from recurring work.
- Use the median to avoid distortion.
More Sales kpi library
Build better plans, faster
Join the waitlist for early access to curated insights, flexible templates, and rapid iteration across strategy, planning, and project management.