KPI Library

Industry-specific Key Performance Indicators (KPIs) to apply in your metrics

Legal, Risk & ComplianceRisk

Value at Risk (VaR) Utilisation

Trading book VaR as a percentage of the approved VaR limit

MarketingRevenue

Viral / Referral Coefficient (K-Factor)

Average number of new users each existing user generates through referral or word-of-mouth

Human ResourcesPeople

Voluntary Turnover Rate

Percentage of employees who choose to leave the organisation (resignations only, excluding redundancies and dismissals)

Human ResourcesPeople

Volunteer Retention Rate

Percentage of active volunteers from the previous period who remain engaged in the current period

Human ResourcesPeople

Volunteer Satisfaction Score

Average satisfaction rating from volunteers regarding their experience with the organisation

Information TechnologyRisk

Vulnerability Remediation Time

Average days to remediate identified critical or high vulnerabilities after discovery

Operations & Supply ChainOperational

Waitlist Length

Number of eligible beneficiaries waiting to access services, indicating unmet demand

Operations & Supply ChainOperational

Waste Diversion Rate

Percentage of total waste generated that is diverted from landfill through recycling or reuse

MarketingQuality

Website Bounce Rate

Percentage of website visitors who leave after viewing only one page without taking any action

MarketingEfficiency

Website Conversion Rate

Percentage of website visitors who complete a desired action (form fill, demo request, sign-up)

MarketingOperational

Website Sessions

Total number of visits to the company website in a period

FinanceFinancial control

Weighted Average Cost of Capital (WACC)

Blended rate of return required by debt and equity providers, used as investment hurdle rate

SalesRevenue

Win Rate

Percentage of opportunities that result in a closed-won deal

SalesQuality

Win/Loss Analysis Coverage Rate

Percentage of closed deals (won and lost) for which a structured win/loss debrief has been completed

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KPI Library: Definitions, Formulas & How to Measure — Page 24 | Insaplan