KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
358 results
A/B Test Velocity
Number of A/B or multivariate tests run across campaigns, emails, and landing pages in a period, measuring marketing experimentation cadence
Abandonment Rate
Percentage of customers who exit a contact queue before being connected to an agent
ABM Influenced Revenue
Total closed-won revenue from deals where the account received at least one ABM marketing touch
ABM Pipeline Contribution
Percentage of total sales pipeline value originating from ABM-targeted accounts
Absence Rate
Percentage of scheduled working days lost to all unplanned absences (sickness, personal, mental health)
Account Penetration Rate
Percentage of contacts reached within a target account relative to the total buying group or addressable contacts
Accounts per AM
Average number of accounts managed per account manager, used to assess capacity and coverage
Ad Impressions
Total number of times an advertisement is displayed to a user
Agency Hire Rate
Percentage of hires sourced through external recruitment agencies, a cost driver to be managed
Agent Occupancy Rate
Percentage of an agent's logged-in time spent on customer interactions or related work
API / Application Error Rate
Percentage of API calls or user actions that result in an error response
Application-to-Interview Rate
Percentage of applications received that progress to a first interview
At-Risk Account Count
Number of accounts flagged as at risk of churn based on health score or engagement signals
Audience Match Rate
Percentage of uploaded customer or prospect contact lists that successfully match to addressable users on a paid media platform
Audit Findings Closure Rate
Percentage of internal audit findings closed within the agreed remediation timeframe
Average Deal Size
Average monetary value of closed deals
Average Discount Depth
Average percentage discount applied across all closed deals relative to list price
Average Employee Tenure
Mean length of service across all employees, indicating workforce stability
Average Handle Time (AHT)
Average total time to handle one customer interaction including talk, hold, and after-call work
Average Order Value (AOV)
Online – average value of each completed online transaction
Average Project Value
Average revenue per consulting or service engagement won
Average Selling Price (ASP)
Average price at which an AE closes deals, before discounting
Average Selling Price (ASP) Trend
Month-over-month or quarter-over-quarter movement in the average selling price of closed deals
Average Speed to Answer (ASA)
Average time a customer waits in queue before being connected to an agent
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