KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
Time to Hire
Average number of days from a candidate’s first application to their acceptance of an offer
Total Compensation as % of Revenue
Total employee compensation (salaries, bonuses, benefits) as a percentage of total revenue
Total Fundraising Income
Total revenue raised from all fundraising activities (individual giving, events, corporate, grants) in a period
Total Grant Income
Total value of grants and statutory funding received in a period
Total Recordable Incident Rate (TRIR)
Number of all recordable workplace safety incidents per 200,000 hours worked (OSHA standard)
Total Revenue
Total income generated from sales of goods or services in a period
Total Revenue per Available Room (TRevPAR)
Total hotel revenue (rooms, F&B, spa, events) per available room
Total Volunteer Hours
Total hours contributed by volunteers in a period, representing the in-kind resource value to the organisation
Touches-to-Meeting Ratio
Average number of outbound touchpoints required to book one meeting
Trade Settlement Fail Rate
Percentage of trades that fail to settle on the contractual settlement date
Trade Show Leads Generated
Number of qualified leads generated from industry trade shows and exhibitions
Training Completion Rate
Percentage of employees who complete assigned mandatory or developmental training within the required timeframe
Training Effectiveness Score
Average improvement in knowledge, skills, or behaviour measured before and after a training programme
Training Hours per Employee
Average number of hours each employee spends in formal training or development activities in a period
Training Spend per Employee
Average investment in learning and development per employee
Travel & Entertainment Cost per Deal Closed
Average field sales T&E spend attributed per closed deal
Trial-to-Demo Conversion Rate
Percentage of free trial sign-ups who also book a sales demo (product-led + sales-assisted motion)
Unique Website Visitors
Number of distinct individuals visiting the website in a period
Units per Transaction (UPT)
Average number of items purchased per customer visit
Unplanned Outage Rate
Percentage of total generation or distribution time lost to unplanned equipment failures
Unrestricted Reserves
Value of freely available financial reserves held, expressed in months of operating expenditure
Upsell & Cross-sell Revenue
Revenue generated from existing customers through upsells or cross-sells
User Retention Rate (D7 / D30)
Percentage of users who return to the product 7 or 30 days after first use
Vacancy Fill Rate
Percentage of open vacancies filled within a target timeframe in a given period
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