KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
102 results
Account Penetration Rate
Percentage of contacts reached within a target account relative to the total buying group or addressable contacts
Ad Fill Rate
Percentage of available advertising inventory that is sold and filled with paying advertisers
Ad Revenue per User
Average advertising revenue generated per monthly active user on ad-supported tiers
Advice Conversion Rate
Percentage of financial advice consultations that result in a product sale or mandate
Annual Recurring Revenue (ARR)
Annualised value of recurring subscription revenue
Assets Under Management (AUM) Growth
Growth in total value of assets managed on behalf of clients
Average Daily Rate (ADR)
Average revenue earned per occupied room per night
Average Deal Size
Average monetary value of closed deals
Average Discount Depth
Average percentage discount applied across all closed deals relative to list price
Average Project Value
Average revenue per consulting or service engagement won
Average Selling Price (ASP)
Average price at which an AE closes deals, before discounting
Average Selling Price (ASP) Trend
Month-over-month or quarter-over-quarter movement in the average selling price of closed deals
Basket Size (Average Transaction Value)
Average value of each customer transaction at point of sale
Billable Utilisation Rate
Percentage of consultant time billed to clients versus total available working time
Book-to-Bill Ratio
Ratio of orders received to orders shipped/invoiced, indicating whether the order book is growing or shrinking
Commission-to-Revenue Ratio
Commissions paid as a percentage of revenue generated
Competitive Deal Displacement Rate
Percentage of deals won where the customer switched from a named competitor’s product or service
Competitive Win Rate
Win rate specifically in deals where a named competitor was present in the evaluation
Connect Rate
Percentage of outbound calls that result in a live conversation with a prospect
Cost of Sales (CoS)
Total direct costs attributable to generating sales revenue
CRM Data Completeness Rate
Percentage of contact and opportunity records in the CRM that have all mandatory fields populated to the required standard
Cross-Sell Ratio
Average number of financial products held per client, measuring depth of relationship
Customer-Facing Meetings per Rep per Week
Average number of in-person or virtual client meetings held by each field rep per week
Daily Call Volume per Rep
Average number of outbound or inbound calls handled per inside sales rep per day
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