KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
124 results
A/B Test Velocity
Number of A/B or multivariate tests run across campaigns, emails, and landing pages in a period, measuring marketing experimentation cadence
Abandonment Rate
Percentage of customers who exit a contact queue before being connected to an agent
Account Penetration Rate
Percentage of contacts reached within a target account relative to the total buying group or addressable contacts
Accounts per AM
Average number of accounts managed per account manager, used to assess capacity and coverage
Ad Impressions
Total number of times an advertisement is displayed to a user
Agent Occupancy Rate
Percentage of an agent's logged-in time spent on customer interactions or related work
App Store Rating
Average user rating of the product on app marketplaces (App Store, Google Play, G2, Capterra)
Average Length of Stay (ALOS)
Average days patients remain admitted in hospital per episode of care
Average View Duration
Average time viewers spend watching a piece of content before exiting
Backlinks Acquired
Number of new external websites linking to the company domain in a period
Bed Occupancy Rate
Percentage of available hospital beds occupied on average in a period
Campaign Localisation Rate
Percentage of global marketing campaigns that have been adapted with localised content, language, and cultural relevance for each target market
Campaign Time-to-Launch
Average number of days from campaign brief approval to campaign going live
Carbon Emissions Intensity
Greenhouse gas emissions (Scope 1 and 2) per unit of revenue or output
Cart Abandonment Rate
Percentage of online shoppers who add items to their basket but do not complete the purchase
Clinical Trial Patient Recruitment Rate
Percentage of target patient enrolment achieved within the planned recruitment period
Community Engagement Rate
Percentage of community members who post, comment or react in a given period
Community Members
Total size of the brand’s developer or user community (Slack, Discord, forum)
Competitive Battlecard Usage Rate
Percentage of sales reps actively using competitive battlecards in a period, measuring product marketing enablement effectiveness
Competitive Deal Displacement Rate
Percentage of deals won where the customer switched from a named competitor’s product or service
Connect Rate
Percentage of outbound calls that result in a live conversation with a prospect
Content Pieces Published
Number of content assets (blog posts, whitepapers, videos, etc.) published in a period
Content Production Cycle Time
Average days from content brief to published or broadcast-ready content
Content Views / Streams
Total number of times content is viewed or streamed across all platforms in a period
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