Content Views / Streams
Total number of times content is viewed or streamed across all platforms in a period
What is Content Views / Streams?
Content views or streams is the total number of times content was watched or started across platforms in a period. It is the basic audience size measure for media.
It shows how much the audience uses content, and is the base for most other media measures.
How this KPI is measured
- Function
- Operations & Supply Chain
- Sub-function
- Audience Engagement
- Industry
- Media & Entertainment
- Type
- Leading
- Impact
- Operational
- Unit
- #
- Measurement frequency
- Daily / Weekly
- Formula
- Sum of all content views or stream starts across platforms in period
How to calculate it
Add up all content views or stream starts across platforms in the period.
For example, if a service recorded 2,000,000 views on its app, 800,000 on the web and 200,000 on partner platforms, the total is 3,000,000.
Set a minimum viewing time to count as a view, and use the same rule everywhere, since platforms differ.
Where it is used
Measuring audience
See how much content is used.
Comparing titles
Rank content.
Reporting to partners and advertisers
Give consistent numbers.
How to improve it
Tips and common mistakes
- Views alone do not show quality.
- Beware of double counting across platforms.
- Filter out automated traffic.
More Operations & Supply Chain kpi library
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