KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
62 results
Application-to-Interview Rate
Percentage of applications received that progress to a first interview
Audience Match Rate
Percentage of uploaded customer or prospect contact lists that successfully match to addressable users on a paid media platform
Average Claims Settlement Time
Average days from first notification of loss (FNOL) to claim settlement
Average Handle Time (AHT)
Average total time to handle one customer interaction including talk, hold, and after-call work
Average Speed to Answer (ASA)
Average time a customer waits in queue before being connected to an agent
Budget Cycle Time
Number of days taken to complete the annual budgeting process from kick-off to board approval
Campaign ROI
Net revenue or pipeline generated from a specific campaign relative to the total cost of running that campaign
Click-Through Rate (CTR)
Percentage of ad or email impressions that result in a click
Content Engagement Rate
Average level of interaction (likes, shares, comments, downloads) per published content piece
Content Syndication Cost per Lead
Average cost per lead generated through paid content syndication programmes
Contract Turnaround Time
Average days from contract request to fully executed agreement
Cost per Beneficiary
Average cost to deliver services to one beneficiary, measuring programme efficiency
Cost per Lead (CPL)
Average cost to generate one marketing lead
Cost per MQL
Average cost to generate one Marketing Qualified Lead
Cost per SQL
Average total marketing cost to generate one Sales Qualified Lead
Cost per Store Visit
Average marketing cost attributable to driving one physical customer visit to a store
Customs Clearance Time
Average days from goods arriving at border to customs clearance being granted
Days on Market (DOM)
Average number of days a property listing is active before a sale or lease is agreed
Deployment Frequency
Number of production deployments in a period (DORA metric)
Early Payment Discount Capture Rate
Percentage of available early-payment discounts from suppliers that are successfully taken
Email Click-to-Open Rate (CTOR)
Percentage of email openers who also click a link, measuring content relevance
Enquiry-to-Viewing Conversion Rate
Percentage of property enquiries that convert into a physical or virtual viewing
Equipment Utilisation Rate
Construction – percentage of available plant and equipment hours used on productive site work
Feature Delivery Rate
Number of new product features shipped to production versus roadmap plan
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