Feature Delivery Rate
Number of new product features shipped to production versus roadmap plan
What is Feature Delivery Rate?
Feature delivery rate compares the number of features shipped with the number planned for a period. It shows how reliably a product team delivers what it commits to.
It helps teams plan realistically and gives stakeholders a reliable view of what to expect.
How this KPI is measured
- Function
- Product & Engineering
- Sub-function
- Product Delivery
- Industry
- All Industries
- Type
- Lagging
- Impact
- Efficiency
- Unit
- #
- Measurement frequency
- Monthly / Quarterly
- Formula
- Count of features shipped / Count of features planned for period
How to calculate it
Divide the count of features shipped by the count of features planned for the period.
For example, if a team planned 20 features and shipped 15, the delivery rate is 75%, or 0.75.
Features vary in size, so use it as a rough guide alongside a size measure, and record why features were delayed or dropped.
Where it is used
Improving planning accuracy
Plan what can be delivered.
Managing expectations
Give stakeholders reliable timelines.
Finding delivery problems
Spot causes of slippage.
How to improve it
Tips and common mistakes
- Do not use it to pressure teams into shipping poor quality.
- Features differ in size.
- Focus on value delivered, not just count.
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