KPI Library

Industry-specific Key Performance Indicators (KPIs) to apply in your metrics

Strategy & ProjectsOperational

Strategic Initiative On-Track Rate

Percentage of strategic initiatives rated Green (on track) in governance review

Operations & Supply ChainQuality

Student Retention Rate

Percentage of students who continue into the next academic year without withdrawing

Operations & Supply ChainQuality

Student Satisfaction Score

Average student rating of overall experience, teaching quality, and support services

Operations & Supply ChainQuality

Subcontractor On-Time Delivery Rate

Percentage of subcontracted work packages delivered by the agreed programme date

Customer Success & ServiceRisk

Subscriber Churn Rate

Percentage of subscribers who cancel or do not renew in a period

Customer Success & ServiceRevenue

Subscriber Growth Rate

Month-over-month percentage growth in total paid or registered subscribers

Operations & Supply ChainRisk

Supplier Dependency Ratio

Percentage of total spend concentrated in the top 5 suppliers

FinanceFinancial control

Supplier Payment On-Time Rate

Percentage of supplier invoices paid within agreed payment terms

Operations & Supply ChainQuality

Supplier Quality Acceptance Rate

Percentage of goods received from suppliers that meet quality standards on first delivery

Operations & Supply ChainQuality

Surgical Site Infection (SSI) Rate

Percentage of surgical procedures resulting in a surgical site infection

MarketingQuality

Syndication Lead-to-MQL Conversion Rate

Percentage of content syndication leads that qualify as MQLs upon follow-up and scoring

Product & EngineeringOperational

System Uptime / Availability

Percentage of time a system or service is fully operational

MarketingOperational

Target Account Engagement Rate

Percentage of defined ICP target accounts showing measurable engagement with marketing content or campaigns

FinanceRisk

Tax Compliance On-Time Filing Rate

Percentage of statutory tax filings submitted by their legal deadline

MarketingQuality

Technical Content Download Rate

Number of downloads of technical datasheets, product specs, or CAD files, indicating prospect intent

Product & EngineeringQuality

Technical Debt Ratio

Estimated remediation time for all code issues as a proportion of total development time

Human ResourcesPeople

Technical Talent Attrition Rate

Voluntary turnover rate specifically among software engineers, data scientists, and product managers

SalesOperational

Territory Coverage Rate

Percentage of accounts within an assigned territory that have been contacted at least once in a defined period

Operations & Supply ChainOperational

Theatre Utilisation Rate

Percentage of scheduled operating theatre time used for surgical procedures

MarketingOperational

Thought Leadership Reach

Number of unique readers or viewers of published financial research, commentary or regulatory guidance content

MarketingRevenue

Thought Leadership-Attributed Leads

Number of leads generated through publications, speaking engagements, and industry reports

SalesEfficiency

Time Spent Selling

Percentage of a sales rep’s working week spent on direct selling activities vs. admin, internal meetings, and non-selling tasks

Human ResourcesEfficiency

Time to Fill

Average number of days from a job requisition being opened to a candidate accepting an offer

Customer Success & ServiceOperational

Time to First Value (TTFV)

Average time from contract signature to the customer achieving their first meaningful outcome

Build better plans, faster

Join the waitlist for early access to curated insights, flexible templates, and rapid iteration across strategy, planning, and project management.

KPI Library: Definitions, Formulas & How to Measure — Page 22 | Insaplan