Thought Leadership Reach
Number of unique readers or viewers of published financial research, commentary or regulatory guidance content
What is Thought Leadership Reach?
Thought leadership reach is the number of unique views or downloads of thought leadership content in a period. Thought leadership content shares original ideas, research and expertise.
Reach shows how far these ideas are travelling, which builds credibility with buyers who research before they speak to sales.
How this KPI is measured
- Function
- Marketing
- Sub-function
- Thought Leadership
- Industry
- All Industries
- Type
- Leading
- Impact
- Operational
- Unit
- #
- Measurement frequency
- Monthly / Quarterly
- Formula
- Sum of unique views/downloads of thought leadership content in period
How to calculate it
Add up the unique views and downloads of thought leadership content in the period.
For example, if reports and articles were viewed or downloaded by 22,000 unique people in a quarter, the reach is 22,000.
Track by piece and channel, and read it alongside leads and engagement to judge value.
Where it is used
Measuring influence
See how far expert content spreads.
Choosing topics
Produce more of what gets attention.
Supporting sales
Provide credible material for prospects.
How to improve it
Tips and common mistakes
- Reach alone does not show influence. Track leads and mentions too.
- Original research usually travels further than opinion.
- Be consistent. Reputation builds over years.
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