Speaking Engagement Volume
Number of conference presentations, panels, or webinar appearances by firm representatives in a period
What is Speaking Engagement Volume?
Speaking engagement volume is the number of talks, panels and presentations delivered by an organisation's people in a period. It shows how active the business is in building its profile as an expert.
Speaking positions people as authorities, builds relationships and can generate leads directly.
How this KPI is measured
- Function
- Marketing
- Sub-function
- Thought Leadership
- Industry
- All Industries
- Type
- Leading
- Impact
- Operational
- Unit
- #
- Measurement frequency
- Monthly / Quarterly
- Formula
- Count of speaking engagements completed in period
How to calculate it
Count the speaking engagements completed in the period.
For example, if the team delivered 14 talks and panels in a quarter, the volume is 14.
Record the audience size, event and topic for each, and consider tracking leads and enquiries that follow.
Where it is used
Building thought leadership
Track visibility at industry events.
Planning speaker resources
Manage who speaks and where.
Linking to leads
See which events generate interest.
How to improve it
Tips and common mistakes
- Quality of audience matters more than the count.
- Talks should teach, not sell.
- Reuse recorded talks as content.
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