KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
128 results
A/B Test Velocity
Number of A/B or multivariate tests run across campaigns, emails, and landing pages in a period, measuring marketing experimentation cadence
ABM Pipeline Contribution
Percentage of total sales pipeline value originating from ABM-targeted accounts
Account Penetration Rate
Percentage of contacts reached within a target account relative to the total buying group or addressable contacts
Ad Impressions
Total number of times an advertisement is displayed to a user
At-Risk Account Count
Number of accounts flagged as at risk of churn based on health score or engagement signals
Audience Match Rate
Percentage of uploaded customer or prospect contact lists that successfully match to addressable users on a paid media platform
Average View Duration
Average time viewers spend watching a piece of content before exiting
Backlinks Acquired
Number of new external websites linking to the company domain in a period
Book-to-Bill Ratio
Ratio of orders received to orders shipped/invoiced, indicating whether the order book is growing or shrinking
Campaign Localisation Rate
Percentage of global marketing campaigns that have been adapted with localised content, language, and cultural relevance for each target market
Campaign Petition Signatures
Number of signatures gathered for a policy or advocacy campaign, indicating public support
Cash Runway
Number of months the business can continue operating at current burn rate with existing cash reserves
Clinical Trial Patient Recruitment Rate
Percentage of target patient enrolment achieved within the planned recruitment period
Co-Marketing MQLs
Number of Marketing Qualified Leads generated through joint marketing campaigns run with channel or technology partners
Community Members
Total size of the brand’s developer or user community (Slack, Discord, forum)
Competitive Battlecard Usage Rate
Percentage of sales reps actively using competitive battlecards in a period, measuring product marketing enablement effectiveness
Connect Rate
Percentage of outbound calls that result in a live conversation with a prospect
Content Pieces Published
Number of content assets (blog posts, whitepapers, videos, etc.) published in a period
Content Syndication Lead Volume
Number of leads generated through paid content syndication (third-party publishers distributing gated content)
Content Views / Streams
Total number of times content is viewed or streamed across all platforms in a period
Content-Attributed Leads
Number of MQLs generated directly through content downloads, gated assets, or content interactions
CRM Data Completeness Rate
Percentage of contact and opportunity records in the CRM that have all mandatory fields populated to the required standard
Customer Advocacy Programme Members
Number of customers actively enrolled in a formal advocacy, reference, or ambassador programme
Customer Health Score
Composite score measuring account engagement, product usage, support tickets, and sentiment
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