KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
114 results
ABM Influenced Revenue
Total closed-won revenue from deals where the account received at least one ABM marketing touch
ABM Pipeline Contribution
Percentage of total sales pipeline value originating from ABM-targeted accounts
Ad Fill Rate
Percentage of available advertising inventory that is sold and filled with paying advertisers
Ad Revenue per User
Average advertising revenue generated per monthly active user on ad-supported tiers
Annual Recurring Revenue (ARR)
Annualised value of recurring subscription revenue
Application-to-Offer Rate
Percentage of applications received that result in a conditional or unconditional offer
Assets Under Management (AUM) Growth
Growth in total value of assets managed on behalf of clients
Average Daily Rate (ADR)
Average revenue earned per occupied room per night
Average Deal Size
Average monetary value of closed deals
Average Gift Size
Mean monetary value of donations received in a period
Average Order Value (AOV)
Online – average value of each completed online transaction
Average Project Value
Average revenue per consulting or service engagement won
Average Revenue per User (ARPU)
Average monthly subscription revenue per subscriber
Average Selling Price (ASP)
Average price at which an AE closes deals, before discounting
Average Selling Price (ASP) Trend
Month-over-month or quarter-over-quarter movement in the average selling price of closed deals
Basket Size (Average Transaction Value)
Average value of each customer transaction at point of sale
Billable Utilisation Rate
Percentage of consultant time billed to clients versus total available working time
Book-to-Bill Ratio
Ratio of orders received to orders shipped/invoiced, indicating whether the order book is growing or shrinking
Campaign Response Rate
Percentage of direct marketing contacts (mail, email, outbound) who respond positively to a financial product offer
Cart Recovery Rate
Percentage of abandoned shopping carts successfully recovered through retargeting or cart abandonment email campaigns
Co-Marketing MQLs
Number of Marketing Qualified Leads generated through joint marketing campaigns run with channel or technology partners
Content Syndication Lead Volume
Number of leads generated through paid content syndication (third-party publishers distributing gated content)
Content-Attributed Leads
Number of MQLs generated directly through content downloads, gated assets, or content interactions
Cross-Sell Ratio
Average number of financial products held per client, measuring depth of relationship
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