Website Sessions
Total number of visits to the company website in a period
What is Website Sessions?
Website sessions is the total number of visits to a website in a period. A session is a group of interactions from one visitor within a set time.
It is the most basic measure of website traffic and the base for rates such as conversion and bounce.
How this KPI is measured
- Function
- Marketing
- Sub-function
- Web & SEO
- Industry
- All Industries
- Type
- Leading
- Impact
- Operational
- Unit
- #
- Measurement frequency
- Weekly / Monthly
- Formula
- Sum of all website sessions recorded in analytics platform
How to calculate it
Add up all sessions recorded in the analytics platform during the period.
For example, if analytics recorded 85,000 sessions in a month, the figure is 85,000.
Break it down by source, device and page. Filter out internal and bot traffic, and remember that returning visitors are counted in each session.
Where it is used
Monitoring traffic
See whether visits are rising or falling.
Assessing campaigns
Measure the traffic they drive.
Calculating rates
Use as the base for conversion rate.
How to improve it
Tips and common mistakes
- Sessions show volume, not value. Track conversions too.
- Definitions differ between tools, so stick to one.
- Seasonal patterns are normal. Compare with the same period last year.
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