KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
Billing Accuracy Rate
Percentage of customer bills issued without errors requiring adjustment
Board Meeting Attendance Rate
Percentage of board members attending scheduled trustee meetings, indicating governance engagement
Book-to-Bill Ratio
Ratio of orders received to orders shipped/invoiced, indicating whether the order book is growing or shrinking
Brand Awareness
Percentage of target audience that is aware of the brand, measured via survey
Brand Awareness Among Target Audience
Percentage of the defined target population aware of the organisation and its mission
Brand Sentiment Score
Net positive vs. negative mentions of the brand across media and social channels
Budget Absorption Rate
Percentage of approved departmental budget spent by end of the fiscal period
Budget Cycle Time
Number of days taken to complete the annual budgeting process from kick-off to board approval
Budget Variance
The difference between budgeted and actual spend, expressed as a percentage
CAC Payback Period
Number of months to recover the cost of acquiring a customer through their recurring revenue
Campaign Localisation Rate
Percentage of global marketing campaigns that have been adapted with localised content, language, and cultural relevance for each target market
Campaign Petition Signatures
Number of signatures gathered for a policy or advocacy campaign, indicating public support
Campaign Response Rate
Percentage of direct marketing contacts (mail, email, outbound) who respond positively to a financial product offer
Campaign ROI
Net revenue or pipeline generated from a specific campaign relative to the total cost of running that campaign
Campaign Time-to-Launch
Average number of days from campaign brief approval to campaign going live
Candidate Net Promoter Score (cNPS)
Measure of candidate satisfaction with the recruitment process, regardless of outcome
Capex vs. Budget
Actual capital expenditure as a percentage of the approved capex budget for the period
Capitalisation Rate (Cap Rate)
NOI as a percentage of property value, measuring investment yield
Carbon Emissions Intensity
Greenhouse gas emissions (Scope 1 and 2) per unit of revenue or output
Cargo Damage Rate
Percentage of shipments where cargo is damaged or lost in transit
Cart Abandonment Rate
Percentage of online shoppers who add items to their basket but do not complete the purchase
Cart Recovery Rate
Percentage of abandoned shopping carts successfully recovered through retargeting or cart abandonment email campaigns
Cash Conversion Cycle (CCC)
Average number of days between paying for inventory/inputs and collecting cash from customers
Cash Runway
Number of months the business can continue operating at current burn rate with existing cash reserves
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