KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
Change Failure Rate
Percentage of production deployments causing a degradation or rollback (DORA metric)
Churn Rate
Percentage of customers or revenue lost in a given period
Citizen Satisfaction Score
Average satisfaction rating from citizens using government services
Claim Denial Rate
Percentage of insurance or payer claims denied on first submission
Claims Repudiation Rate
Percentage of submitted claims declined or denied by the insurer
Click-Through Rate (CTR)
Percentage of ad or email impressions that result in a click
Client Attrition Rate
Percentage of clients who close their accounts or move assets away in a period
Clinical Staff Burnout Rate
Percentage of clinical staff reporting high burnout symptoms via validated survey (e.g. Maslach Burnout Inventory)
Clinical Trial Patient Recruitment Rate
Percentage of target patient enrolment achieved within the planned recruitment period
Cloud Spend vs. Budget
Actual cloud infrastructure spend as a percentage of approved cloud budget
Co-Marketing MQLs
Number of Marketing Qualified Leads generated through joint marketing campaigns run with channel or technology partners
Cold Chain Compliance Rate
Percentage of temperature-sensitive produce maintained within required temperature range throughout storage and transport
Collections Effectiveness Index (CEI)
Measure of how effectively the AR team collects receivables in a period
Combined Ratio
Loss ratio plus expense ratio; below 100% indicates underwriting profit
Commission-to-Revenue Ratio
Commissions paid as a percentage of revenue generated
Community Engagement Rate
Percentage of community members who post, comment or react in a given period
Community Members
Total size of the brand’s developer or user community (Slack, Discord, forum)
Competitive Battlecard Usage Rate
Percentage of sales reps actively using competitive battlecards in a period, measuring product marketing enablement effectiveness
Competitive Deal Displacement Rate
Percentage of deals won where the customer switched from a named competitor’s product or service
Competitive Win Rate
Win rate specifically in deals where a named competitor was present in the evaluation
Connect Rate
Percentage of outbound calls that result in a live conversation with a prospect
Content Completion Rate
Percentage of viewers who watch content to completion or a defined threshold
Content Cost per Hour
Average production or licensing cost per hour of content
Content Engagement Rate
Average level of interaction (likes, shares, comments, downloads) per published content piece
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