KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
Content Pieces Published
Number of content assets (blog posts, whitepapers, videos, etc.) published in a period
Content Production Cycle Time
Average days from content brief to published or broadcast-ready content
Content Syndication Cost per Lead
Average cost per lead generated through paid content syndication programmes
Content Syndication Lead Volume
Number of leads generated through paid content syndication (third-party publishers distributing gated content)
Content Views / Streams
Total number of times content is viewed or streamed across all platforms in a period
Content-Attributed Leads
Number of MQLs generated directly through content downloads, gated assets, or content interactions
Contract Compliance Rate
Percentage of purchases made through contracted suppliers vs. off-contract buying
Contract Margin
Construction – profit margin on individual construction contracts after all direct and indirect costs
Contract Renewal On-Time Rate
Percentage of contracts renewed before their expiry date
Contract Turnaround Time
Average days from contract request to fully executed agreement
Cost of Employee Turnover
Estimated total cost of replacing one employee, including recruitment, onboarding, and lost productivity
Cost of Fundraising Ratio
Fundraising expenditure as a percentage of total fundraising income, indicating cost efficiency
Cost of Sales (CoS)
Total direct costs attributable to generating sales revenue
Cost per Acquisition (CPA)
Average total marketing cost to acquire one new paying customer
Cost per Beneficiary
Average cost to deliver services to one beneficiary, measuring programme efficiency
Cost per Citizen Service Transaction
Average total cost of processing one citizen service request
Cost per Click (CPC)
Average cost paid per click on a paid advertisement
Cost per Hire
Average total cost incurred to fill one vacancy, including advertising, agency fees, and recruiter time
Cost per Impression (CPM)
Cost per 1,000 ad impressions, measuring paid media efficiency
Cost per Lead (CPL)
Average cost to generate one marketing lead
Cost per Mile / Cost per Kilometre
Average total operating cost per unit distance travelled
Cost per MQL
Average cost to generate one Marketing Qualified Lead
Cost per MWh
Total production cost per megawatt-hour of energy generated
Cost per New Donor
Average cost incurred to acquire one new donor through fundraising campaigns
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