KPIFinance

Operating Profit Margin (EBIT Margin)

Operating profit as a percentage of revenue, after deducting operating expenses but before interest and tax

What is Operating Profit Margin (EBIT Margin)?

Operating profit margin, also called EBIT margin, is the percentage of revenue left after operating costs, before interest and tax. It shows how profitable the core business is.

Because it excludes financing and tax, it is a good way to judge operational performance and compare businesses.

How this KPI is measured

Function
Finance
Sub-function
Financial Reporting
Industry
All Industries
Type
Lagging
Impact
Financial control
Unit
%
Measurement frequency
Monthly / Quarterly
Formula
(Operating profit / Revenue) × 100

How to calculate it

Divide operating profit by revenue, and multiply by 100.

For example, if operating profit is 2,400,000 on revenue of 20,000,000, the margin is 12%.

Unlike EBITDA margin, it includes depreciation and amortisation, so it reflects the cost of using assets.

Where it is used

  • Judging core profitability

    See operations before financing.

  • Comparing units and companies

    Benchmark operations.

  • Tracking efficiency

    Follow the trend.

How to improve it

Tips and common mistakes

  • Compare like industries.
  • Watch one-off costs and gains.
  • Read with cash flow.

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