KPI Library

Industry-specific Key Performance Indicators (KPIs) to apply in your metrics

Operations & Supply ChainEfficiency

Overall Equipment Effectiveness (OEE)

Measure of how effectively manufacturing equipment is utilised

FinanceRisk

Overdue AR as % of Total AR

Proportion of accounts receivable that are past their due date

Human ResourcesFinancial control

Overtime Cost as % of Payroll

Overtime pay as a percentage of total payroll, flagging unsustainable workload or understaffing

Information TechnologyRisk

P1 / Major Incident Rate

Number of critical (Priority 1) incidents causing significant business disruption in a period

Product & EngineeringQuality

Page Load Time / Latency

Average time for key product pages or API endpoints to respond

MarketingRevenue

Paid Media Revenue Contribution

Total revenue or pipeline directly attributed to paid media campaigns across all platforms

SalesOperational

Partner Activation Rate

Percentage of recruited partners who have submitted at least one deal registration or referred at least one lead in a period

SalesRevenue

Partner Attach Rate

Percentage of total deals in a period that involve at least one channel or technology partner

MarketingRevenue

Partner Marketing Development Fund (MDF) Utilisation Rate

Percentage of allocated partner MDF budget that has been claimed and spent on approved co-marketing activities

SalesOperational

Partner Pipeline Coverage

Ratio of total partner-sourced pipeline value to the partner revenue target for the period

MarketingOperational

Partner Portal Engagement Rate

Percentage of active partners logging into and using the partner portal (accessing content, submitting deals, completing training) in a period

SalesRevenue

Partner-Sourced Revenue

Total revenue from deals where a channel partner originated or co-sold the opportunity

Operations & Supply ChainQuality

Pass Rate

Percentage of students achieving a passing grade in a course or assessment

Information TechnologyRisk

Patch Compliance Rate

Percentage of systems with critical security patches applied within the required timeframe

MarketingQuality

Patient Education Content Reach

Number of patients or caregivers accessing health education content produced by the organisation

MarketingOperational

Patient Enquiry Volume

Number of inbound patient enquiries or appointment requests generated through marketing activity

Operations & Supply ChainQuality

Patient Readmission Rate

Percentage of patients readmitted within 30 days of discharge

Human ResourcesPeople

Pay Equity Ratio

Ratio comparing compensation of different demographic groups for equivalent roles, measuring internal pay fairness

Operations & Supply ChainQuality

Perfect Order Rate

Percentage of orders delivered complete, on time, damage-free, and with correct documentation

Human ResourcesPeople

Performance Improvement Plan (PIP) Rate

Percentage of employees on a formal performance improvement plan, indicating underperformance prevalence

Human ResourcesQuality

Performance Review Completion Rate

Percentage of employees who have completed a formal performance review within the review cycle

Information TechnologyRisk

Phishing Simulation Click Rate

Percentage of employees who click on simulated phishing emails

SalesOperational

Pipeline Coverage Ratio

Ratio of total pipeline value to revenue target, indicating whether enough pipeline exists to hit target

SalesOperational

Pipeline Created

Total value of new opportunities added to the pipeline in a period

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KPI Library: Definitions, Formulas & How to Measure — Page 16 | Insaplan