Patient Enquiry Volume
Number of inbound patient enquiries or appointment requests generated through marketing activity
What is Patient Enquiry Volume?
Patient enquiry volume is the number of inbound enquiries from potential patients that can be attributed to marketing campaigns. It is a core demand measure for healthcare providers.
Enquiries are the first step in patient acquisition, so volume shows whether marketing is bringing people to the practice or service.
How this KPI is measured
- Function
- Marketing
- Sub-function
- Patient Acquisition
- Industry
- Healthcare
- Type
- Leading
- Impact
- Operational
- Unit
- #
- Measurement frequency
- Weekly / Monthly
- Formula
- Count of inbound enquiries attributed to marketing campaigns in period
How to calculate it
Count the inbound enquiries attributed to marketing in the period, such as calls, forms and messages.
For example, if a clinic received 320 enquiries traced to campaigns in a month, the volume is 320.
Use call tracking and source questions to attribute enquiries, and handle patient information in line with healthcare privacy rules.
Where it is used
Assessing campaigns
See which activity generates enquiries.
Planning capacity
Match appointment availability to demand.
Comparing channels
Find the most effective sources.
How to improve it
Tips and common mistakes
- Volume is not the same as new patients. Track conversion to appointments.
- Advertising in healthcare is regulated, so check what claims are allowed.
- Never store more patient data than needed.
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