Patient Education Content Reach
Number of patients or caregivers accessing health education content produced by the organisation
What is Patient Education Content Reach?
Patient education content reach is the number of unique views or downloads of educational material for patients in a period. It shows how far health information is reaching people.
Good educational content builds trust, helps patients look after themselves and draws people to a provider.
How this KPI is measured
- Function
- Marketing
- Sub-function
- Patient Education
- Industry
- Healthcare
- Type
- Leading
- Impact
- Quality
- Unit
- #
- Measurement frequency
- Monthly / Quarterly
- Formula
- Sum of unique views/downloads of patient education content in period
How to calculate it
Add up the unique views and downloads of patient education content in the period.
For example, if guides and videos were viewed by 12,500 unique people this quarter, the reach is 12,500.
Track by topic and format to learn what patients want. Make sure content is accurate and reviewed by clinicians.
Where it is used
Measuring outreach
See how many people are being informed.
Choosing topics
Produce more of what patients need.
Supporting care
Give patients material to use between visits.
How to improve it
Tips and common mistakes
- Accuracy matters more than reach. Keep content up to date.
- Follow health advertising and data rules.
- Consider accessibility for people with disabilities.
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