Pipeline Created
Total value of new opportunities added to the pipeline in a period
What is Pipeline Created?
Pipeline created is the total estimated value of new opportunities added in a period. It shows how much new potential revenue is being generated.
It is a leading indicator: pipeline created now becomes revenue later, so it is one of the earliest signs of how a period will turn out.
How this KPI is measured
- Function
- Sales
- Sub-function
- Pipeline Management
- Industry
- All Industries
- Type
- Leading
- Impact
- Operational
- Unit
- $
- Measurement frequency
- Weekly / Monthly
- Formula
- Sum of estimated values of all newly created opportunities in period
How to calculate it
Add up the estimated values of all newly created opportunities in the period.
For example, if 90 opportunities worth 4,500,000 in total were created in a quarter, pipeline created is 4,500,000.
Record the source of each opportunity, and be consistent about when an opportunity is created and how it is valued.
Where it is used
Measuring prospecting and marketing output
See whether enough pipeline is being generated.
Forecasting
Estimate future revenue.
Comparing sources
Find where pipeline comes from.
How to improve it
Tips and common mistakes
- Pipeline created is not the same as pipeline available.
- Beware of inflated opportunity values.
- Read alongside conversion to see quality.
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