KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
Pipeline Generated by SDR
Total value of pipeline sourced by the SDR function in a period
Pipeline Phase Transition Rate
Percentage of candidates advancing from one R&D phase to the next (e.g. Phase I to II)
Pipeline Stage Distribution
Percentage of total pipeline value sitting in each deal stage, used to identify bottlenecks
Pipeline Velocity
Rate at which opportunities move through the pipeline and generate revenue
Pipeline-to-Revenue Ratio
Ratio of total marketing-generated pipeline to closed revenue from that pipeline, measuring conversion efficiency
Planned Maintenance Compliance Rate
Percentage of scheduled preventive maintenance tasks completed on time
Policy Attestation Completion Rate
Percentage of employees completing annual policy attestations on time
Policy Implementation Rate
Percentage of approved policy commitments or programme milestones delivered by the target date
Policy Influence Milestones Achieved
Number of defined policy or legislative outcomes influenced or achieved through advocacy activity
Policy Lapse Rate
Percentage of in-force policies that lapse due to non-payment of premium in a period
Policy Retention Rate
Percentage of policies renewing at their anniversary date
Portal Lead Volume
Number of inbound leads received from property listing portals (e.g. Rightmove, Zillow, Domain)
Post-Harvest Wastage Rate
Percentage of harvested produce lost to spoilage or rejection before reaching market
Post-Project Client CSAT
Average client satisfaction rating collected immediately after project completion
Price Exception Rate
Percentage of deals requiring a non-standard pricing approval outside defined discount thresholds
Procurement Cost Savings
Total savings achieved through negotiation or sourcing vs. prior contracts or budgets
Product Adoption Rate
Percentage of licensed users actively using the product, indicating engagement and churn risk
Product Recall Rate
Number of product recall events initiated in a period, a critical quality and safety indicator
Product-Led Growth (PLG) Activation Rate
Percentage of free or trial sign-ups that complete a key activation milestone within the product
Product-Qualified Lead (PQL) Conversion Rate
Percentage of users identified as product-qualified (based on usage signals) who convert to a paid customer
Programme Expenditure Ratio
Percentage of total organisational expenditure that is spent directly on charitable activities vs. overhead
Programme Outcomes Achievement Rate
Percentage of defined programme outcomes or milestones achieved against plan
Project Margin
Profit margin on individual client projects after all direct project costs
Promotion Redemption Rate
Percentage of issued discount codes or promotional offers that are redeemed by customers
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