Portal Lead Volume
Number of inbound leads received from property listing portals (e.g. Rightmove, Zillow, Domain)
What is Portal Lead Volume?
Portal lead volume is the number of property enquiries received from property portals in a period. It shows how much demand the online portals produce for the business.
Portals are a major source of leads for property businesses, and also a significant cost, so tracking volume helps judge their value.
How this KPI is measured
- Function
- Marketing
- Sub-function
- Lead Generation
- Industry
- Real Estate
- Type
- Leading
- Impact
- Operational
- Unit
- #
- Measurement frequency
- Daily / Weekly
- Formula
- Count of portal-sourced enquiries in period
How to calculate it
Count the portal-sourced enquiries received in the period.
For example, if the business received 900 enquiries from portals in a month, the volume is 900.
Compare with the cost of portal listings and with the number of viewings and sales they produce, to judge the return.
Where it is used
Evaluating portal spend
Compare volume and cost between portals.
Forecasting demand
Plan staffing for viewings.
Testing listings
See how changes affect enquiries.
How to improve it
Tips and common mistakes
- Volume is not value. Check how many enquiries become viewings and sales.
- Watch for duplicate enquiries across portals.
- Feature the best properties to lift response.
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