KPI Library
Industry-specific Key Performance Indicators (KPIs) to apply in your metrics
Promotional Sales Lift
Percentage increase in sales of a promoted product during a promotional period compared to baseline sales
Property Listing Views
Average number of online views per active property listing across portals and own website
Proposal Win Rate
Percentage of submitted proposals or RFP responses that result in a won engagement
Proposal-to-Close Rate
Percentage of formal proposals or quotes submitted that result in a closed-won deal
Protocol Deviation Rate
Number of protocol deviations per 100 patient visits, measuring trial compliance
Purchase Order Cycle Time
Average days from purchase requisition approval to purchase order issuance
Purchase Price Variance (PPV)
Difference between the standard price and the actual price paid for goods or services
Quality Assurance (QA) Score
Average score from internal interaction monitoring against defined quality standards
Quality of Hire
Composite score measuring the performance, engagement, and retention of new hires within their first 12 months
Quick Ratio (Acid Test)
Ratio of liquid assets (excluding inventory) to current liabilities, a stricter measure of short-term liquidity
Quota Attainment
Percentage of individual or team revenue quota achieved in a period
Quote-to-Order Rate
Percentage of customer quotations that convert into confirmed purchase orders
R&D Spend as % of Revenue
Total research and development expenditure as a percentage of total revenue
Recurring Giving Rate
Percentage of total donors who give via a regular, automated donation (direct debit, standing order)
Reference Win Rate
Percentage of deals where a customer reference was provided that subsequently closed as won
Referral Lead Rate
Percentage of new business leads originating from existing client or partner referrals
Referral Source Attribution
Percentage of new patient appointments attributed to each marketing channel (digital, GP referral, direct)
Regional MQL Distribution
Percentage of total MQLs generated from each geographic region, measuring demand generation balance across markets
Registered Clinical Staff Fill Rate
Percentage of clinical vacancies (nurses, doctors, allied health) filled with qualified registered professionals vs. agency or locum cover
Regrettable Attrition Rate
Percentage of voluntary leavers classified as high-performers or business-critical, representing unwanted talent loss
Regulatory Breach Count
Number of confirmed breaches of regulatory requirements in a period
Regulatory Compliance Rate
Percentage of statutory filing and reporting obligations (e.g. Charity Commission, Companies House) met on time
Regulatory Compliance Rate for Marketing Materials
Percentage of marketing assets that pass compliance review without revision
Regulatory Licence & Certification Compliance Rate
Percentage of employees in regulated roles holding valid, current professional licences or certifications required by the regulator (e.g. FCA, SEC)
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