Regulatory Compliance Rate for Marketing Materials
Percentage of marketing assets that pass compliance review without revision
What is Regulatory Compliance Rate for Marketing Materials?
Regulatory compliance rate for marketing materials is the percentage of marketing assets that pass compliance review the first time they are submitted. It is especially important in financial services, where promotions are tightly regulated.
A high first-time approval rate shows that marketing understands the rules and builds them in, which speeds up launches and reduces regulatory risk.
How this KPI is measured
- Function
- Marketing
- Sub-function
- Compliance
- Industry
- Financial Services
- Type
- Lagging
- Impact
- Quality
- Unit
- %
- Measurement frequency
- Monthly / Quarterly
- Formula
- (Marketing assets approved first time / Total assets submitted for review) × 100
How to calculate it
Divide the number of assets approved first time by the total number of assets submitted for review, and multiply by 100.
For example, if 200 assets were submitted in a quarter and 170 were approved without changes, the rate is (170 / 200) x 100 = 85%.
Track the reasons for rejection so recurring issues can be fixed. Consider also tracking the time taken for approval.
Where it is used
Reducing regulatory risk
Catch recurring problems before materials reach customers.
Speeding up launches
Cut delays caused by rework at the review stage.
Targeting training
Focus guidance on the areas that are most often wrong.
How to improve it
Tips and common mistakes
- The right approval rate is 100% of published material being compliant. First-time approval is a measure of efficiency, not a substitute.
- Keep a record of approvals in case of a regulator's request.
- Rules differ by country and product, so check what applies to you.
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