KPI Library

Industry-specific Key Performance Indicators (KPIs) to apply in your metrics

Legal, Risk & ComplianceRisk

Regulatory Reporting On-Time Rate

Percentage of mandatory regulatory submissions filed by the statutory deadline

Product & EngineeringRisk

Regulatory Submission On-Time Rate

Percentage of regulatory dossiers filed to health authorities by the planned submission date

Operations & Supply ChainOperational

Renewable Energy Generation %

Percentage of total energy generated from renewable sources (solar, wind, hydro)

Customer Success & ServiceRevenue

Renewal Rate

Percentage of contracts or subscriptions renewed at their expiry date

Operations & Supply ChainFinancial control

Rent Collection Rate

Percentage of rent due in a period that is collected on time from tenants

Customer Success & ServiceRevenue

Repeat Guest Rate

Percentage of hotel guests who have stayed at the property or brand at least once before

MarketingRevenue

Repeat Purchase Rate

Percentage of customers who make more than one purchase within a defined time window

FinanceQuality

Reporting Restatement Rate

Number of financial reports requiring material restatement after first issue

Product & EngineeringQuality

Research Publications per Academic FTE

Average number of peer-reviewed publications per academic staff member

SalesRevenue

Reseller Quota Attainment

Percentage of channel resellers achieving their assigned revenue target in a period

FinanceFinancial control

Restricted Funds Utilisation Rate

Percentage of restricted (grant-tied) funds spent within the period for which they were designated

MarketingFinancial control

Return on Ad Spend (ROAS)

Revenue generated for every dollar spent on paid advertising

FinanceFinancial control

Return on Assets (ROA)

Net income as a percentage of total assets, measuring how efficiently assets are used to generate profit

FinanceFinancial control

Return on Equity (ROE)

Net income as a percentage of shareholders’ equity, measuring how effectively the business generates profit from equity

FinanceFinancial control

Return on Invested Capital (ROIC)

Net operating profit after tax as a percentage of invested capital, measuring capital deployment efficiency

MarketingRevenue

Return on Marketing Investment (ROMI)

Revenue generated relative to marketing spend

MarketingOperational

Return Rate

ECommerce – percentage of items purchased online that are subsequently returned by the customer

Human ResourcesPeople

Return-to-Work Rate

Percentage of employees returning to work within a defined period following long-term sickness absence

MarketingRevenue

Revenue from Organic Search

Total revenue attributed to sessions originating from unpaid search engine traffic

SalesRevenue

Revenue Growth Rate

Period-over-period percentage increase in sales revenue

SalesRevenue

Revenue per Available Room (RevPAR)

Total room revenue divided by total available rooms; the primary hotel revenue performance metric

Human ResourcesEfficiency

Revenue per Employee

Total revenue divided by total headcount, a measure of workforce productivity

MarketingEfficiency

Revenue per Marketing Headcount

Total revenue generated per marketing full-time equivalent, measuring team efficiency

FinanceRevenue

Revenue per Student

Total income (tuition, grants, commercial) divided by total enrolled student headcount

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KPI Library: Definitions, Formulas & How to Measure — Page 19 | Insaplan