Reseller Quota Attainment
Percentage of channel resellers achieving their assigned revenue target in a period
What is Reseller Quota Attainment?
Reseller quota attainment is the percentage of resellers with a quota who reached it. It shows how many resellers are delivering what was agreed.
It helps manage the health of the reseller network and identify where support or changes are needed.
How this KPI is measured
- Function
- Sales
- Sub-function
- Channel / Partner Sales
- Industry
- All Industries
- Type
- Lagging
- Impact
- Revenue
- Unit
- %
- Measurement frequency
- Quarterly
- Formula
- (Resellers achieving quota / Total resellers with an assigned quota) × 100
How to calculate it
Divide resellers achieving quota by total resellers with an assigned quota, and multiply by 100.
For example, if 30 of 50 resellers reached quota, attainment is 60%.
Report by tier and region, and also look at the distribution of results, since the average can hide a few strong resellers.
Where it is used
Managing the network
Identify resellers falling short.
Testing quota levels
Check whether targets are realistic.
Planning support
Direct help to those who need it.
How to improve it
Tips and common mistakes
- If almost everyone hits quota, it may be too low. If almost nobody does, too high.
- Look at reasons behind misses.
- Combine with revenue to understand overall channel results.
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