KPIFinance

Return on Equity (ROE)

Net income as a percentage of shareholders’ equity, measuring how effectively the business generates profit from equity

What is Return on Equity (ROE)?

Return on equity shows how much profit a business earns for each unit of shareholders' equity. It measures how well the business turns owners' money into profit.

Investors use it to judge profitability, but it can be boosted by borrowing, so it needs to be read with debt levels.

How this KPI is measured

Function
Finance
Sub-function
Financial Reporting
Industry
All Industries
Type
Lagging
Impact
Financial control
Unit
%
Measurement frequency
Quarterly / Annual
Formula
(Net income / Average shareholders’ equity) × 100

How to calculate it

Divide net income by average shareholders' equity, and multiply by 100.

For example, if net income is 6,000,000 and average equity is 40,000,000, ROE is 15%.

Use average equity, and remember that high debt can raise ROE and risk together. Compare with similar businesses.

Where it is used

  • Assessing returns to owners

    See profit on equity.

  • Comparing companies

    Benchmark peers.

  • Tracking performance

    Follow the trend.

How to improve it

Tips and common mistakes

  • High ROE from heavy debt is riskier than it looks.
  • Negative equity distorts the ratio.
  • Read with ROA and debt measures.

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