Revenue from Organic Search
Total revenue attributed to sessions originating from unpaid search engine traffic
What is Revenue from Organic Search?
Revenue from organic search is the total revenue from transactions where the visit began through unpaid search results. It shows the financial value of search engine visibility.
It turns SEO from a traffic measure into a business one, supporting investment in content and technical work.
How this KPI is measured
- Function
- Marketing
- Sub-function
- Web & SEO
- Industry
- All Industries
- Type
- Lagging
- Impact
- Revenue
- Unit
- $
- Measurement frequency
- Monthly / Quarterly
- Formula
- Sum of revenue from transactions where session source = organic search
How to calculate it
Add up the revenue from transactions where the session source was organic search.
For example, if analytics attributes 240,000 of online sales in a quarter to organic search sessions, the figure is 240,000.
Choose an attribution model and keep it consistent. Some sales that involve search are credited elsewhere, so the figure may understate its full contribution.
Where it is used
Proving the value of SEO
Show revenue from organic search.
Prioritising pages
Find pages that drive sales.
Justifying investment
Compare with cost of SEO work.
How to improve it
Tips and common mistakes
- Attribution model changes the number. Note which one you use.
- Branded search may reflect demand created elsewhere.
- Allow months for SEO work to show revenue.
More Marketing kpi library
Build better plans, faster
Join the waitlist for early access to curated insights, flexible templates, and rapid iteration across strategy, planning, and project management.