Partner Attach Rate
Percentage of total deals in a period that involve at least one channel or technology partner
What is Partner Attach Rate?
Partner attach rate is the percentage of closed deals that involved a partner. It shows how much of the business is delivered or influenced through the channel.
For companies that sell with partners, it shows how embedded the channel is in the way deals are won.
How this KPI is measured
- Function
- Sales
- Sub-function
- Channel / Partner Sales
- Industry
- All Industries
- Type
- Lagging
- Impact
- Revenue
- Unit
- %
- Measurement frequency
- Monthly / Quarterly
- Formula
- (Deals with a partner attached / Total deals closed) × 100
How to calculate it
Divide deals with a partner attached by total deals closed, and multiply by 100.
For example, if 45 of 150 closed deals involved a partner, the attach rate is 30%.
Define what attached means, such as sourced, influenced or delivered by a partner, and record it on every deal.
Where it is used
Measuring channel importance
See how much revenue involves partners.
Setting channel goals
Aim for a target share of partner-involved deals.
Comparing win rates
Test whether partner deals close more often.
How to improve it
Tips and common mistakes
- Clear rules on credit prevent disputes between sales and partners.
- Look at deal size and margin for partner deals.
- A high rate can raise dependence on partners.
More Sales kpi library
Build better plans, faster
Join the waitlist for early access to curated insights, flexible templates, and rapid iteration across strategy, planning, and project management.